Shoe Shine Week with BRITISH MADE , Y's SHOE SHINE and TWTG

Mason & Smith is proud to be working with BRITISH MADE Japan to present a 2 day shoe shine event and pop-up at their Ginza and Marunouchi store on the 28th July (Saturday) and 29th July Sunday.
For more information about the date and shoe shine slots available during these two days, head on to http://www.british-
2018年1月に開催された第1回「靴磨き日本選手権大会」で見事優勝された、大阪の靴磨き店「THE WAY THINGS GO」のオーナーである石見豪氏とファイナリストまで登りつめた、静岡県初の靴磨き専門店『Y’s Shoeshine』の杉村 祐太氏、さらに「World Shoe Shine Championship 2018」で優勝したシンガポール初の靴磨き・靴修理専門店「Mason &Smith」のJohn Chung氏の3名を迎えて、ブリティッシュメイド丸の内店・銀座店・名古屋店では、7月28日から8月4日の期間中、靴磨きを楽しむ「SHOE SHINE WEEKS」を開催します。


7/28(土) BRITISH MADE 丸の内店
11:30~17:30 シューシャイン
18:00~19:30 トークライブ「本音で語る、絶対外せないシューケア用品」
ゲスト:杉村 祐太氏/John Chung氏
住所:東京都千代田区丸の内 1-5-1 新丸の内ビルディング 2F

シューシャイン (10枠×2名=20枠)
トークライブ (定員12名)

7/29(日) BRITISH MADE 銀座店
11:30~12:30 シューシャイン
13:30~15:00 素材別シューシャイン4本勝負(無料)
15:30~20:00 シューシャイン
ゲスト:杉村 祐太氏/John Chung氏
住所:東京都中央区銀座 6-10-1 GINZA SIX 5F

シューシャイン (10枠×2名=20枠)

8/4(土) BRITISH MADE 名古屋店
11:30~13:30 シューシャイン
14:30〜16:00 ワークショップ「日本一の靴磨き職人が伝授する本格的な革靴のトータルケア」
16:30〜21:00 シューシャイン
ゲスト:石見 豪氏
住所:愛知県名古屋市中区栄3-6-1 ラシック6F

シューシャイン (12枠)
ワークショップ (定員8名)
石見 豪さん
<2018年第1回 靴磨き日本選手権大会 チャンピオン>
クローブトロッターを改造した自作の道具箱を引きながら、個人宅、企業、セレクトショップなどをまわって3年間ほど出張靴磨きを行なった後、「THE WAY THINGS GO」を2015年9月にオープン。御堂筋線の淀屋橋と本町の間にある、国の登録有形文化財の船場ビルディングで靴磨きに精進している。
John Chungさん
<World Shoe Shine Championship 2018 チャンピオン>
ヴィンテージレザーシューズをリペアする情熱から、シンガポール初の靴磨きと靴修理専門店として「Mason & Smith」を2013 年に設立。伝統的な技術を背景に、革靴のリペアやリカラー・修理・復元など、最初から最後まで一人の職人が細心の注意を払いながら、一貫したサービスをご提供。革靴が持つ魅力を最大限に引き出します。「World Shoe Shine Championship2018」で優勝。 
杉村 祐太さん 
<2018年第1回 靴磨き日本選手権大会 ファイナリスト>
高校生の頃、父の影響から靴を磨き始める。登校時はキャップトゥーの靴を履き、それを毎日磨いていた。そして大学、社会人を経て10年近く続けた習慣は、次第に周囲の“要望”へ変化する。2014年には活動を本格化させ、現店名を屋号として設置。また、今年初開催された靴磨き日本選手権大会では3位に入賞し、同年2月に静岡初の靴磨き専門店『Y’s Shoeshine』を開店した。 
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World Championship in Shoe Shining 2018

Watch the recap of the World Championship in Shoe Shining 2018 in high quality resolution here The World Shoe Shining Championship is an annual event organised by the leading authorities on classic shoes for men, Shoegazing and The Shoe Snob. The championship was held at The London Super Trunk Show, where brands from all over the world gather to promote their craft. Last year’s world shoe shine championship was won by Yuya Hasegawa who runs Brift.H, a very successful shoe shine business in Japan

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Shoe Shine Workshop 28th April


During this session, you will be able to learn the methods and techniques to achieve a mirror shine as well as the basic maintenance of leather shoes.  There will also be a quick shoe shine 10mins demonstration by John Chung, Winner of the World Championship in Shoe Shining 2018, on how to achieve a mirror shine in a shorter time with your fingers. 
Sign up for the shoe shine workshop here 
Each individual participant will work on one pair of shoes each. Please bring your own leather shoes for the workshop.  The session will run for 1 hour each, with slots available from 12-4pm. Participants will also be entitled to a 10% discount on all products purchased on the day of the workshop. For more inquiries, email us at
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World Championship in Shoe Making

The first World Championship in Shoe Making took place at the London Super Trunk Show two weeks ago. Since hundreds of years ago, there were already prestigious shoe making compeititions around. These competitions or exhibitions pushed the boundaries of shoe making and gave the shoe makers an opportunity to create a one-of-a-kind piece of art work. As mentioned by Justin Fitzpatrick and the other organizers of this event, they want to bring some of these competitions back.

Winner of the compeition receives 3000 pounds, 2nd place 2000 pounds and 3rd place 1000 pounds. They will also be exhibited at Isetan Men's in Tokyo, Japan and also in various places around the world. 


Criteria for shoe:

  • Plain cap toe oxford model
  • One left shoe, size UK8 (or corresponding size)
  • Black box calf upper
  •  Single leather sole
  •  Hand welted, handmade sole stitch
  •  Black sole and heel edges, natural colored bottom
  •  No branding
  •  Shoes will be displayed without last or shoe tree for the jury, but if shoe tree is provided it shall be displayed in the shoe 

"Competitors can enter both as a company or as a person. All persons that have been part in the making of the shoe should be stated, and which process(es) each person has made

Criteria that will be judged: Degree of difficulty (maximum 10 points) Jury look at how complicated construction methods that have been used, how advanced they have been built both in large and in smaller details, etc. Execution (maximum 10 points) Jury look at how well the various parts of the shoe construction have been made, how neat and clean the work is, how well executed the level of finishing is, etc. Design / Aesthetics (maximum 5 points) Jury look at the overall aesthetics of the shoe, proportions, etc." 

The World Championship is in fact a fantastic platform for shoe makers to showcase their work and also pit their skills against one another in a friendly competition. Less well-known makers producing amazing work can now show the rest of the world what they offer. This helps to inject a fresh and positive perspective for the brands/makers, hopefully paving the way for more business or better outreach to different markets. 


Winners of the championship

1st - Patrick Frei / 2nd Daniel Wegan (GnG) and 3rd Philipe Atienza 

Christophe Algans


Antoine Besnard 

Philipe Atienza , 3rd Place

Bjron Froding

Calzoleria Carlino

Shoe trees in all shapes and sizes

Christophe Corthay

Daniel Wegan , 2nd Place

Elrod Shoes


F&F Calzoleria Artigiana

Patrick Frei, 1st Place

Fumiya Ando

Kenjiro Kawashima


Ruoda Zhao

Salon Lawart

Wataru Shimamoto

T Shirakashi

Stato Matinelli

Yuuki Homma



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Report : London Super Trunk 2018


Left to Right : Shoes polished by Thomas, Pete and John Chung


The London Super Trunk is an annual event organised by Shoegazing and The Shoe Snob. With more than 800 people visiting this year, the event is slowly becoming popular with a lot of the shoe afficionados. With the World Championship in Shoe Shining running for the 2nd year and World Championship in Shoe Making taking place for the first year, the interesting addition has started to gather not just shoe enthusiast, but also shoe makers and people working in the industry to come learn from one another.

 The following brands were being represented at the event :


Clematis Ginza

J. FitzPatrick Footwear,

Jsep, Japan Shoes Export Platform (MatsumotoMiyagi Kogyo, Kanpekina and Kiten), 

Mario Bemer


Norman Vilalta

Paolo Scafora

The Sabot (Meccariello, Yohei Fukuda, Andrés Sendra and Joe Works) and 


Main partner of the event is the shoe care brand Saphir,

partners are Exquisite Trimmings (accessories) 

Mes Chaussettes Rouges (socks). 


A crowd gathers for the shoe shining competition
Shoe talk 
Nicholas Templeman sharing a moment with his friend Gary who wrote Master Shoemakers
Saphir's booth at the event
Saphir, being one of the main partners of the event, showcases their entire range of shoe care products. Mirror gloss and waxes for the shoe shining compeition are also provided for by Saphir. 
Justin Fitzpatrick , also known as The Shoe Snob, boasts a huge selection of shoes with MTO options. 
Button Boot options
High quality Italian shoes from Paolo Scafora
Paolo Scafora is a small, family owned artisan manufacturer based in Naples, Italy. Handmade shoes with a modern and contemporary twist. Shoes starts from 890 Euros.
Clematis Ginza
Clematis Ginza is run by  Keitaro Takano and  Chiemi Chiba. Keitaro Takano started learning shoe making from  NOBUYOSHI SEKI, one of a few old Japanese bespoke shoe maker left. 
Interesting take on the lazy man. Shoes by Clematis Ginza
Clematis Ginza also hosts trunks shows around the world, the most recent ones with Ascot Shoes and Liverano Liverano 
Adding a splash of colour with SARTO LONDON
Sarto London retailing a variety of accessories such as Simpson and Bespoke Dudes Eyewear
The Japanese Shoes Export Platform team
The JSEP organization aim is to promote the export of shoes into other markets around the world. Consisting of four Japanese brands,  MatsumotoMiyagi Kogyo, Kanpekina and Kiten, they offered very high quality products with a great price point.
Matsumoto have been making shoes since 1957. Using only European leathers from Annonya or  Weinheimer, their shoes start from 600 euros.
Boots from Kanpekina
Kanpekina aka Perfetto creates a variety of Goodyear Welted shoes ranging from classic styles to funky boots in a combination of materials. Kanpekina , translated meaning of "perfect" in the Japanese language, represents the policy of the founder. Blake, Bologna and various different construction options are available upon request. 
Reading through the Miyagi Kogyo catalogue
Miyagi Kogyo was founded in 1941 at the request of the military.  These Goodyear welted British style shoes retail from around  470 euros
Loafers from Barbanera 
Barbanera, an Italian company challenging the definitions of shoes, style and quality, begins to offer apparel and accessories. Find out more about Barbanera here 
Boots from Barbanera 
Shoes from Myrqvist
Myrqvist is a Swedish footwear brand that offers high quality footwear at an affordable price point. Retails for about 190 euros. Shoes are currently retailed on the Herrstil website.
Tassel loafers from  Myrqvist
Mario Bemer explaining the bespoke processes to a client 
Mario Bemer's bold design and bright colours on the display shoes is hard to miss. Mario's shoes often combines precious materials paired with a strong Italian last shape. Click here for more information about Mario Bemer 's RTW, MTO and Bespoke programmes. 
Strong patinated finish on this derby by Mario Bemer
Norman Vilalta with Mikołaj Pawełczak (Blue Loafers)
Norman Vilalta's shoes have always been very fascinating. An artist in his own right, he creates shoes to push the boundaries and redefine the meaning of classic shoes for men. He captures his clients with amazing 3D patina works, rubber outsoles and 
signature asymmetric design lines. 
Mind boggling patina work on Norman Vilalta's shoes 
Two tones
Adelaide's by Norman Vilalta
Skolyx booth
Swedish online store Skolyx has recently launched their own brand TLB. TLB is made in Spain, retailing for around 300 euros. Patina MTO will also be available through Magic Mike Patina, a good entry level for those looking at patinated goodyear welted shoes. 
More pictures and updates on the World Championship in Shoe Making in the following post 
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