Sneakers are both progressive and traditional at the same time and have a rich (yet short) history from sports to culture to fashion. Whether it’s wearing Vans Old Skool when skateboarding or having the latest chunky sneakers as a fashion statement. As more people wearing sneakers the lack of knowing how to care for them is a problem. 9 out of 10 people do actually care but don’t have the knowledge. We at Shoe Shame want to be everyone’s little helper, with friendly reminders on how to get your new habit in place. The habit of actually including “sneaker care” into your daily routine, almost like brushing your teeth. We think caring for your sneakers from day one is better for your shoes, your wallet and the environment.